Super Serum
A dimensional refresh bringing new energy and visual impact to Olay’s Super Serum collection.
Olay’s Super Serum collection presented an opportunity to transform an existing design system into something more dimensional and visually engaging. For the 2026 Sam’s Club collection, I developed the visual direction across four offerings: body wash, cleansing oils, body lotion, and new body oils.
A Sam’s Club shopper who loves finding something special at an exceptional value. They seek high-quality products that feel elevated and distinctive from the everyday, drawn to designs that catch their eye and make a great find feel even more rewarding.
I will need to craft the visual system with a focus on depth, polish, and strong shelf presence—bringing a new level of energy to the Super Serum collection while adhering to current brand standards.
Body Oils
* Full packaging systems are in production, to be released nationwide in Sam’s Club in 2027