A handmade lamp business sparked by a passion for creating warm, atmospheric spaces.
Brand Story
Startup Business
Ideation
Design Research Market Research Brand Identity Photography Workshopping Product Creation Logo Design Social Media Industrial Design
CONCEPT
Ambi Lighting is a small-batch lighting brand built around the belief that the right light can transform how a space feels. Created by a group of friends passionate about making beautiful objects, Ambi brings warmth, character, and intimacy to everyday spaces through handcrafted lamps.
AUDIENCE
A design-conscious audience looking to make a space feel like their own. From someone curating the perfect atmosphere in their first apartment to a homeowner looking to bring handmade character into their space, Ambi appeals to those who value objects with personality and a story. The lamps can create a social atmosphere, set a mood, or bring warmth to quiet moments alone.
DESIGN CONSIDERATIONS
The brand should communicate the story and character behind each handmade piece, celebrating how thoughtful lighting can transform any space. Photography captures the lamps’ construction, materials, function, and warm ambience, while tactile details like embossed logos reinforce their handmade quality. A distinctive identity brings these elements together while leaving room for the natural variations and unique character of each lamp.
ZOE
Designed lamp’s functional and technical features
Planned and developed prototypes to test materials
Coordinated construction schedule and processKATIE
Built brand visuals to represent the product, team, and values
Photographed building process and final product
Establish brand presence on social mediaELLEN
Researched existing market for product type
Established aesthetic direction for product
Coordinated setup and details for pop-up shop
INSIGHTS MARKET RESEARCH USER INPUT DESIGN RESEARCH INSIGHTS MARKET RESEARCH USER INPUT DESIGN RESEARCH INSIGHTS MARKET RESEARCH USER INPUT DESIGN RESEARCH
Our team was passionate about creating an artisan homegood... but why lamps? Through identifying trends, we found that mood lighting had the most potential to intrigue universal audiences.
We explored three distinct design directions, considering how different forms could shape the experience of light and the spaces it could complement.
SANDING MOLD MAKING RESIN POURS WIRING MATERIAL SOURCING LASER-CUTTING CONSTRUCTION PROJECT PLANNING SANDBLASTING PIPE BENDING MATERIAL REUSE PRODUCT ASSEMBLY
Every lamp was a collaborative effort, brought to life through careful planning, thoughtful material sourcing, and hands-on craftsmanship.
LOGO DESIGN PHOTOGRAPHY BRAND VOICE COLOR STORY TYPEFACES SOCIAL MEDIA BRAND DESIGN ICON CREATION LOGO DESIGN PHOTOGRAPHY BRAND VOICE COLOR STORY TYPEFACES SOCIAL MEDIA BRAND DESIGN ICON CREATION COPYWRITING
The visual identity expresses the character of each handmade piece, using natural textures, expressive photography, and tactile details to bring the artistry of the product to life.
We brought Ambi to life through a pop-up shop, managing everything from location and budgeting to setup and event execution. The entire batch sold out within two days.
MANUAL THINKING