Manual Thinking challenges the idea of photography as a purely instinctive act, proposing instead that meaningful images emerge through patience, observation, and reflection. Combining original photography, personal essays, and handmade collage, the book encourages readers to see the camera not simply as a tool for documentation, but as an instrument for deeper attention.
I conceived, researched, photographed, wrote, edited, designed, and hand-bound every element of the publication, creating a fully realized editorial experience from concept through production.
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2024
I transformed Olay’s existing Super Serum design system into a more dimensional and impactful collection for its 2026 Sam’s Club launch. Across body wash, cleansing oils, body lotion, and new body oils, I developed individual tray experiences that brought each offering to life while creating a cohesive presence across the full collection.
Through richer imagery, dimensional compositions, and thoughtful visual details, I pushed the system beyond its previous expression to create packaging that felt more immersive, appealing, and commanding in the retail environment. I carried the visual direction through final execution, ensuring every element was refined to a high level of craft.
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2026
Named Endquote”, the identity draws on the punctuation mark that signals the close of a statement, a fitting metaphor for designers presenting the final chapter of their undergraduate work. Influenced by Bauhaus principles and contemporary editorial design, the system uses confident typography, structured compositions, and a restrained visual language to let the work speak for itself.
I designed the exhibition identity across environmental graphics, advertising, social media, print collateral, and the exhibition space, creating a cohesive experience that reflected the confidence and sophistication of the designers it represented.
2024
As the creative designer for SnackCrate, I brought the brand’s mission of delivering curated snack adventures to life through social media content, promotional campaigns, video assets, and marketing materials. Inspired by the excitement of discovering new cultures through food, I created playful visual experiences that celebrated each country’s unique flavors, traditions, and personality.
Through photography, illustration, motion, and strategic storytelling, I enriched the customer experience across digital touchpoints, helping build brand excitement, strengthen community engagement, and contribute to SnackCrate’s viral growth.
2022-23
As demand for design continued to grow, I recognized the need for a more structured approach to supporting founders. Within the Cintrifuse startup hub, I developed the Marketing Support Studio, a comprehensive guide that transformed individual design requests into a cohesive set of strategic services.
From brand identity and messaging strategy to pitch decks, websites, and digital marketing, the framework established clear methodologies, deliverables, and design principles that continue to guide future designers and strengthen the experience for startup clients.
2023
Recognizing the need for P&G’s BeautyHouse studio to stay connected to the evolving worlds of beauty, packaging, and retail, I created a monthly retail scouting initiative to bring marketplace inspiration directly into our creative process. Through store visits and competitive research, I curated examples of emerging products, packaging strategies, and consumer experiences to share through engaging studio presentations.
As the initiative grew, I built a team of store scouts to analyze brand positioning, design strategy, and execution. By translating retail observations into actionable insights, this work helped inspire creative conversations and inform design decisions across the studio and brand teams.
2024-26