I transformed Olay’s existing Super Serum design system into a more dimensional and impactful collection for its 2026 Sam’s Club launch. Across body wash, cleansing oils, body lotion, and new body oils, I developed individual tray experiences that brought each offering to life while creating a cohesive presence across the full collection.
Through richer imagery, dimensional compositions, and thoughtful visual details, I pushed the system beyond its previous expression to create packaging that felt more immersive, appealing, and commanding in the retail environment. I carried the visual direction through final execution, ensuring every element was refined to a high level of craft.
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2026