{KG} PROJECTS EXPERIENCE PHOTOGRAPHY ABOUT









VO-PHTO
Shaping a surf photographer’s brand through imagery, identity, and coastal culture.












Brand Story          Startup Business         Logo Design        Brand Photography        Brand Identity       Web Design         Social Media      Brand Assets      





CONCEPT

VO-PHTO is the personal brand of Valentina Ordonez, a surf photographer whose work captures the relationship between people, the ocean, and surf culture. The identity celebrates her connection to the water and her passion for her craft. AUDIENCE

The brand speaks to surf enthusiasts, coastal communities, and clients seeking an authentic visual storyteller. It should communicate Valentina’s distinct perspective and build trust in her ability to capture the energy, beauty, and culture of surfing.

DESIGN CONSIDERATIONS

The visual identity draws from surf culture, photography, and the natural environment to balance an adventurous spirit with professional credibility. Through a custom logomark, photography, social media, merchandise, and supporting brand assets, I developed a cohesive visual language rooted in Valentina’s story.













The rest is rolling in...








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