Working with a West Coast surf photographer known for capturing surfers from within the water, I developed a visual identity that reflected her connection to the ocean and the energy of modern surf culture.
I created the VO-PHTO logomark and developed a flexible brand system across social media, merchandise, business cards, stickers, and editorial applications. The visual direction draws from modern surf athleticism, photography technology, natural textures, and the bold editorial language of vintage surf magazines.
At the center of the identity is the idea of being “raised by waves,” translating Valentina’s personal relationship with the ocean into a brand story that feels authentic to her photography, her family, and the community surrounding her work.
2026