Recognizing the need for P&G’s BeautyHouse studio to stay connected to the evolving worlds of beauty, packaging, and retail, I created a monthly retail scouting initiative to bring marketplace inspiration directly into our creative process. Through store visits and competitive research, I curated examples of emerging products, packaging strategies, and consumer experiences to share through engaging studio presentations.
As the initiative grew, I built a team of store scouts to analyze brand positioning, design strategy, and execution. By translating retail observations into actionable insights, this work helped inspire creative conversations and inform design decisions across the studio and brand teams.
2024-26