OLAY BRAND REFRESH

Reimagining Olay's core body care collection for a nationwide retail launch.


As part of Olay's next-generation body care portfolio, I helped develop the visual language for the brand's core product lineup, exploring front-of-pack ingredient imagery, refining packaging communication, and bringing new design systems to life across multiple collections.

Working across body wash, cleansing oils, serum bars, and bar soaps, I helped build a cohesive packaging system that balanced ingredient storytelling, consumer clarity, and production excellence, creating a unified experience set to launch nationwide in 2027.



2026
Packaging
Brand Refresh
Photo Art