While researching Olay's history, I discovered that the original Oil of Olay was not only iconic, it represented a shift in how women experienced skincare. Its elegant design and signature rose fragrance transformed an otherwise functional category into something aspirational.
Recognizing an opportunity to celebrate this legacy, I designed three limited-edition concepts that modernized the brand's original identity while preserving the qualities that made it memorable.
One concept was ultimately selected for a nationwide retailer launch in Target for 2027.
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2026