{KG} PROJECTS EXPERIENCE PHOTOGRAPHY ABOUT











Ambi Lighting
 A handmade lamp business sparked by a passion for creating warm, atmospheric spaces.









Packaging Design          Storytelling          Ideation        Photography Concepts        Visual Worlds       Concepting       Design Systems       Brand Revival      Product Rendering      





CONCEPT

Olay is releasing a limited-edition collection celebrating its origin as an iconic, beloved beauty product. The collection features three product forms to be displayed on an in-store endcap display. AUDIENCE

A novelty-seeker drawn to “special discovery” products, or someone drawn to the nostalgia as they remember the original product. As an in-store-only edition, the collection needs to captivate at shelf through memorable visual presence and tactile packaging.
DESIGN CONSIDERATIONS

I will need to develop three distinct concepts - each telling Olay’s story from a different angle. The packaging should reference the same simplicity the brand started with and break away from current brand standards to stand out as a limited edition line.








THE TEAM













RESEARCH


Margaret Merril’s figure was the perfumist for the original Oil of Olay in the 1950s. The sublime quality of Merril’s perfume was so legendary, that the rose it was made from is named after her. After almost 50 years, we are bringing her collection to you - not as a fleeting bloom, but a signature.